A minimalistic and timeless eyewear rod
We have always loved making beautiful and industrially designed optical displays. For more than thirty years we created sophisticated eyewear rods for lockable and non-lockable presentations. We were given the design challenge to create a minimalistic and timeless eyewear rod that would focus the attention on the optical collection.

Smooth opening
We created an elegant optical rod, where the motor is fully integrated within the slender rod and the manual version features a lock that is more embedded into the design of the optical rods. This required a new technology that is not just smaller but also enables a smooth opening through an integrated damper system to ensure ease of use and a longer life span.

Bare wall optical display
Mino Eyewear Rods feature an appealing design that is stylish and enhances the value of your eyewear collections, even when placed on a bare wall. Its slim design focuses the attention on the eyeglasses, and its smart components ensure a stable positioning of the frames and easy servicing of both electronic and mechanical parts.