ABOUT OPTICAL SHOP DESIGN

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OPTICAL RETAIL INTERIOR DESIGN

Redesigning or refitting your optical shop can be a powerful way to attract new customers, encourage return visits, and create a memorable brand identity that resonates with your audience. In a market where online and retail options abound, making your physical shop feel fresh, inviting, and reflective of your brand can set you apart.

We discovered that the following key strategies must be considered for creating a trendy, customer-attracting optical store atmosphere:

  Define your store identity
  Match colours and materials
  Apply the right eyewear displays

Interested in a re-fit or a transformation of your optical shop, especially in the presentation of your eyewear collections?
Then you’re in the right place to learn more about our products and services to achieve the results you envision!

OPTICIAN STORE LAYOUT

DEFINE YOUR STORE IDENTITY

What you as a company stand for matters. We believe that your identity and company values should be felt throughout the retail store experience.

Are you a high-end boutique offering luxury frames? Or perhaps a family-friendly optician with a focus on comfort and accessibility? Your store’s identity should influence your design choices, from the colours you use to the materials and displays. For example, a high-end shop might benefit from polished wood and gold accents to evoke a sense of luxury, while a modern, eco-conscious store might use sustainable materials and a neutral colour palette to align with environmentally conscious customers.

OPTICAL STORE DESIGN

MATCH COLOURS AND MATERIALS

Both you, and your customer, like to experience a new shop atmosphere every now and then. It will attract new curious customers, and keeps the shop spirit alive.

Colours and materials set the tone for your shop and should align with the store identity you wish to project. Softer, earthy tones create a relaxed vibe, while brighter shades convey energy and modernity.
In terms of materials, mixing textures like smooth metals with soft wood accents can give your shop a contemporary feel. Upholstered seating areas or minimalist, stylish shelving can enhance the store’s aesthetic while giving customers a comfortable space to browse or try on frames.

We have a network of proven architects and shopfitters in the optical industry
to help you explore and find what suits you best!

OPTICIAN DISPLAY SOLUTIONS

Your optical store layout and eyewear displays play a crucial role in how customers interact with your collections. Having modern, clean, and up-to-date eyewear displays is essential for creating a fresh shopping experience and keeping your collections optimally visible.

For instance, open optical displays with shelves can make browsing easier and feel more inviting, while spotlighted and secure sections can highlight new arrivals or showcase your most exclusive frames.

Here are some examples of our products:

READY-TO-GO EYEWEAR PANELS

Our 'Essentials' eyewear panel product line consists of ready-to-go panels made of steel with LED shelves, lockable frame bars, or individual frame holders. Optionally, it includes a mirror panel or storage cabinet.

ALL-IN-ONE EYEWEAR CABINETS

Our 'Carré' product line consists of all-in-one eyewear cabinets made of steel with integrated LED lighting. We offer unique, remotely lockable secured eyewear shelves, as well as cabinets with glass shelves or lockable frame bars.

INDIVIDUAL COLUMN

Our 'Alumina' product line offers individual eyewear rods in various lengths and colours, available in open, key-locked, or remote-locked versions. This high-capacity eyewear presentation is used in many optical shops.

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EXAMPLES OF OUR PRODUCTS INTEGRATED IN OPTICAL STORE PROJECTS

CABINETS WITH REMOTE LOCKABLE SHELVES

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CABINETS WITH REMOTE LOCKABLE COLUMNS

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FREESTANDING FLOOR DISPLAY

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REMOTE LOCKABLE COLUMNS

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CABINETS WITH LED-SHELVES OF STEEL

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MORE SHOP EXAMPLES

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CONTACT

If you have questions about our products,
our projects, or about anything else,
don't hesitate to contact us!

Or send an e-mail to:
info@topvisiongroup.com

Or find our complete contact information here