Mino eyewear rods feature an elegant and attractive industrial design.  Discover how Brillen Atelier and their architect seamlessly integrated our Mino vertical eyewear rods within their own unique optical store concept. 

A unique optical concept in a special place

We are located within a large luxury department store and have created a unique optical concept store for The Netherlands. The optical store layout is so well integrated that people understand this instantly even though it's not common in this department store. The signing to the eye measurement room also makes it clear that we are an optical store.

Segmentation by contrasting eyewear presentation cabinets

In front of the shop we have a light-coloured eyewear presentation cabinet, and together with the lighting, the colours of the eyewear glasses come out beautifully. That is extra important in a fashion environment, and you can immediately see what the trend is. Our other furniture is black, we have the men's eyewear glasses there. The brands are more powerful than only colors or trends. We came up with this ourselves and it works very well.

We started with one eyewear glasses presentation table but it got busier and busier, luckily we were able to expand a bit. You now see us immediately when you go up the stairs, it has become a full-fledged optical.

We created a warmth and luxury optical store but still very transparent, so you can see through everything, it's really beautiful!

Store: Brillen Atelier, 's-Gravendeel
Interviewee: Muriel Oosting
Store design: Interieurbouw Heusden, Nieuwkuijk
Shopfitter: Interieurbouw Heusden, Nieuwkuijk