How an optical store can trigger all your senses. 

Seamless and neutral integration inside any store concept is such a strong factor for our Alumina eyewear rods. Get inspired and discover how this retailer together with their architects integrated these rods into a hospitality atmosphere to create their own unique appearance.

Being prepared for all seasons

Every optical retailer knows the importance of being prepared for the different seasons, as it can influence their sales drastically. Everything in the store has to be complementary to its concept. That is why the right usage of colours, materials, and lighting of your display can completely change the experience of your client. 

Here is how Greving en Greving Optiek did it

When entering the building you are welcomed by a natural ambiance. The green moss on the walls and wooden materials create a real nature-like surrounding. The natural sunlight coming through the large windows completes the experience. 

Looking to your right you are greeted by another special element within their store. A structure consisting of bright yellow beams that immediately grabs your attention makes this season's eyewear pop out. To reduce theft, Greving en Greving chose our Lockable Remote Alumina Displays, which integrate seamlessly within their unique store concept. As a result, they can now put their full focus on attending to their customers' needs. 

We are pleased to see our displays in such a special store, making it another successful collaboration. Make sure to take a look at this unique concept the next time you are in Meppel. 

Store: Greving & Greving, Meppel
Store design: Brandmeester, Heerenveen 
Shopfitter: Brandmeester, Heerenveen