RETAIL PROJECTS - ALUMINA LOCKABLE EYEWEAR RODS
HAMERS Optiek - ROERMOND
HOW TO INTEGRATE LOCKABLE RODS INTO YOUR OWN STORE CONCEPT
Seamless and neutral integration inside any store concept is such a strong factor for our Alumina eyewear rods. Get inspired and discover how this retailer together with their architects integrated these rods into a hospitality atmosphere to create their own unique appearance.
Seamless and neutral integration inside any store concept is such a strong factor for our Alumina eyewear rods. Get inspired and discover how this retailer together with their architects integrated these rods into a hospitality atmosphere to create their own unique appearance.
The high-end optical shop-in-shop furniture clearly attracts attention…
Paul Hamers was looking for a lockable eyewear presentation. His designer, Eric Titular had specific requests: the columns needed to be less visible and integrate seamlessly into his concept, brackets needed to be in the same colour as the fixtures on the wall.
The white columns have black brackets mounted on a black frame, which makes the glasses stand out. The fact that the columns are lockable creates an atmosphere where people feel at ease and my colleagues are able to do their job properly.
The high-end shop-in-shop furniture clearly attracts attention due to the brand experience. There are also beautiful brands on the columns, so I still want the logo plates on them. The shop is beautiful and stylish and the lighting creates a great atmosphere. While it's such a spacious area, we gave the store a routing by creating islands.
How do you feel when you enter the store in the morning?
Without my colleagues, it would not be the same. Everyone is motivated. The shop is now almost 3 times as big as before, everyone works more relaxed. We have beautiful new high-end brands and a lot of attention is paid to the customer. It is a complete story!
Paul Hamers was looking for a lockable eyewear presentation. His designer, Eric Titular had specific requests: the columns needed to be less visible and integrate seamlessly into his concept, brackets needed to be in the same colour as the fixtures on the wall.
The white columns have black brackets mounted on a black frame, which makes the glasses stand out. The fact that the columns are lockable creates an atmosphere where people feel at ease and my colleagues are able to do their job properly.
The high-end shop-in-shop furniture clearly attracts attention due to the brand experience. There are also beautiful brands on the columns, so I still want the logo plates on them. The shop is beautiful and stylish and the lighting creates a great atmosphere. While it's such a spacious area, we gave the store a routing by creating islands.
How do you feel when you enter the store in the morning?
Without my colleagues, it would not be the same. Everyone is motivated. The shop is now almost 3 times as big as before, everyone works more relaxed. We have beautiful new high-end brands and a lot of attention is paid to the customer. It is a complete story!
Store: Hamers Optiek, Roermond
Interviewee: Paul Hamers
Store design: Emozi, Roermond
Photographer: Ineke Metsemakers, Z’ien Fotografie.
Store: Hamers Optiek, Roermond
Interviewee: Paul Hamers
Store design: Emozi, Roermond
Photographer: Ineke Metsemakers, Z’ien Fotografie.
USED IN THIS PROJECT
Alumina 17 key white
Alumina eyewear rods are the natural choice for high-capacity presentations and seamless integration. Available in non-locked, key-locked and remote-controlled versions.
The key-locked version uses an efficient mechanism that delivers exceptional durability.
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