RETAIL STORIES - CARRÉ STEEL SHELVING UNITS
house of glasses - RHENEN
ARCHITECTURE AND A CLEAR VISION OF INTERIOR
Carré eyewear displays offer the best presentation to honour the quality of your optical frames and sunglasses. Discover how this optical retailer seamlessly integrated our Carré presentation units within his own unique store concept.
Carré eyewear displays offer the best presentation to honour the quality of your optical frames and sunglasses. Discover how this optical retailer seamlessly integrated our Carré presentation units within his own unique store concept.
Maureen Damme opened her own optical store at a beautiful location with an eye-catching facade. Her cradle was above her parents' optical shop 29 years ago, where she developed her own vision over the years.
To her, facets such as quality, service, the right attention, and a warm welcoming interior are indispensable. When the opportunity arose to open her own store, she had a clear idea of how that store should look, and together with interior architect Jos Baijens, she managed to create the shop of the future. An astonishing contemporary store, with both a vintage and an industrial look and feel with a "hotel-lobby" atmosphere.
Maureen:
“I didn't know beforehand whether I would click with Jos. After an exploratory conversation, we decided to embark on a kind of process to spar a bit and see if we were on the same page. For example, I wanted the design to be truly contemporary and I also had certain ideas that I wanted to realize anyway.”
Jos:
“Maureen has a clear vision. She is on top of everything and thought about every detail. I have rarely seen someone who soaked up so much information and wanted to know everything.” This sometimes led to heated discussions, but as Maureen says: 'Without friction, no shine'.
Maureen Damme opened her own optical store at a beautiful location with an eye-catching facade. Her cradle was above her parents' optical shop 29 years ago, where she developed her own vision over the years.
To her, facets such as quality, service, the right attention, and a warm welcoming interior are indispensable. When the opportunity arose to open her own store, she had a clear idea of how that store should look, and together with interior architect Jos Baijens, she managed to create the shop of the future. An astonishing contemporary store, with both a vintage and an industrial look and feel with a "hotel-lobby" atmosphere.
Maureen:
“I didn't know beforehand whether I would click with Jos. After an exploratory conversation, we decided to embark on a kind of process to spar a bit and see if we were on the same page. For example, I wanted the design to be truly contemporary and I also had certain ideas that I wanted to realize anyway.”
Jos:
“Maureen has a clear vision. She is on top of everything and thought about every detail. I have rarely seen someone who soaked up so much information and wanted to know everything.” This sometimes led to heated discussions, but as Maureen says: 'Without friction, no shine'.
"I gave my vision on atmosphere and colours and Jos answered with possible materials that fit within the budget.”
When you walk into the new store through the open entrance, a number of things stand out. On the right, you see a beautifully highlighted wall of Carré cabinets, while on the left you are led via a kind of natural routing along a strikingly vaulted counter, via a round staircase to the top, where the refraction rooms are located. These also catch the eye, because, unlike many other stores, the use of glass and mirrors makes you really feel part of the store.
The stairs down are just as special. Here you first pass a modern giraffe head, whose neck protrudes from a beautiful moss panel, and then you enter the children's corner. There is a small stage here, where children are literally placed on a pedestal. Here too you really feel 'part of the whole' and the spaces flow seamlessly into each other.
Maureen:
“They really made it something unique. For example, in the children's corner, there are photos of kids from the area and in the rest of the store, there are family members, local people, and even a photo of my sister-in-law and myself. Very personal. That works better here than all the model photos of fashion brands."
When you walk into the new store through the open entrance, a number of things stand out. On the right, you see a beautifully highlighted wall of Carré cabinets, while on the left you are led via a kind of natural routing along a strikingly vaulted counter, via a round staircase to the top, where the refraction rooms are located. These also catch the eye, because, unlike many other stores, the use of glass and mirrors makes you really feel part of the store.
The stairs down are just as special. Here you first pass a modern giraffe head, whose neck protrudes from a beautiful moss panel, and then you enter the children's corner. There is a small stage here, where children are literally placed on a pedestal. Here too you really feel 'part of the whole' and the spaces flow seamlessly into each other.
Maureen: “They really made it something unique. For example, in the children's corner, there are photos of kids from the area and in the rest of the store, there are family members, local people, and even a photo of my sister-in-law and myself. Very personal. That works better here than all the model photos of fashion brands."
Jos's original idea for the Carré wall was to use three colours for the boxes around it. Maureen thought 1 colour was better to keep the peace. Ultimately, the blue corporate identity color was added to this wall. But Jos can also agree with that afterward. That's basically how the whole process went. Sparring, consultation, and ideas that were sometimes very far apart, but in the end they both look back on the collaboration with a good feeling.
Jos's original idea for the Carré wall was to use three colours for the boxes around it. Maureen thought 1 colour was better to keep the peace. Ultimately, the blue corporate identity color was added to this wall. But Jos can also agree with that afterward. That's basically how the whole process went. Sparring, consultation, and ideas that were sometimes very far apart, but in the end they both look back on the collaboration with a good feeling.
Store: House of Glasses, Rhenen
Interviewee: Maureen Damme & Jos Baijens
Store design: Baijens Architectonische Vormgeving
Installer: Van Leiden Interieur
Store: House of Glasses, Rhenen
Interviewee: Maureen Damme & Jos Baijens
Store design: Baijens Architectonische Vormgeving
Installer: Van Leiden Interieur
A store like House of Glasses is actually a kind of theater and we wanted to give each pair of glasses its own stage. To focus on the glasses in this way, the perfect lighting is very important.
Based on that idea, we first developed the open variant from which the Carré cabinet program emerged. This consists of metal cabinets with 8 shelves, equipped with individual lighting per frame so that each pair gets its own stage. And white stages for the dark cabinets to make optimal use of light reflection. To find ambassadors, we first opened a few stores with Carré glasses cases. We also approached architects and interior builders.
When Maureen came to Jos to design the new store, Jos immediately had the idea of integrating these cabinets into the wishes of Maureen's concept. Together they came to our showroom to experience the effect of the lighting themselves and to see how it would be best achieved. Maureen was enthusiastic, Jos integrated the cabinets into the concept and the result is a high-quality glasses paradise at House of Glasses that everyone is rightly very proud of. We wish Maureen and her team much success and fun in their beautiful store!
A store like House of Glasses is actually a kind of theater and we wanted to give each pair of glasses its own stage. To focus on the glasses in this way, the perfect lighting is very important.
Based on that idea, we first developed the open variant from which the Carré cabinet program emerged. This consists of metal cabinets with 8 shelves, equipped with individual lighting per frame so that each pair gets its own stage. And white stages for the dark cabinets to make optimal use of light reflection. To find ambassadors, we first opened a few stores with Carré glasses cases. We also approached architects and interior builders.
When Maureen came to Jos to design the new store, Jos immediately had the idea of integrating these cabinets into the wishes of Maureen's concept. Together they came to our showroom to experience the effect of the lighting themselves and to see how it would be best achieved. Maureen was enthusiastic, Jos integrated the cabinets into the concept and the result is a high-quality glasses paradise at House of Glasses that everyone is rightly very proud of. We wish Maureen and her team much success and fun in their beautiful store!
USED IN THIS PROJECT
Carré Steel 8 x 5
The Carré Steel shelving units are the ultimate horizontal presentation to express your unique brands. Each frame is individually highlighted by ten LED lighting modules that provide a lively bright image and make your eyewear stand out.
Carré Cubical image light-box
The Carré Cubical lightbox use the light that is integrated in the Carré Steel shelves for bright brand exposure. Use these platforms in combination with our podiums to create exiting eyewear theatres.
Carré Podium Large
The Carré Podium is a sophisticated way to highlight your eyewear. These individual white coloured platforms create a contrasting podium, which makes eyewear stand out on our darker coloured steel shelves.
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