RETAIL STORIES - MINO EYEWEAR RODS
Lissac opticiens - france
Lissac Opticiens is one of the oldest optical stores in France. Their first store opened in 1919 in Paris. In 1938 they opened their well-known Megastore at Rue Rivoli in Paris.
For the new concept that was launched in 2021, the Mino V4 optical columns have been selected by the in-house architect of the group.
The neutral design of the presentations blends in perfectly with their well-defined store concept. The combination of vertical (Mino V4) and horizontal (shelves) presentations are a part of the customer journey offering capacity and choice as well as valued selections.
The concept includes open, key-locked, and remote-controlled Mino V4 columns with an affordable capacity of up to 80 frames per panel.
A selection of signing was added to the columns providing flexibility for the retailer and the right information to the consumer.
Store: Lissac Opticiens, France
Store design: Pascale Szereda
Shopfitter: Braxenthaler
Photographer: Laurence Deleau Photographie
Lissac Opticiens is one of the oldest optical stores in France. Their first store opened in 1919 in Paris. In 1938 they opened their well-known Megastore at Rue Rivoli in Paris.
For the new concept that was launched in 2021, the Mino V4 optical columns have been selected by the in-house architect of the group.
The neutral design of the presentations blends in perfectly with their well-defined store concept. The combination of vertical (Mino V4) and horizontal (shelves) presentations are a part of the customer journey offering capacity and choice as well as valued selections.
The concept includes open, key-locked, and remote-controlled Mino V4 columns with an affordable capacity of up to 80 frames per panel.
A selection of signing was added to the columns providing flexibility for the retailer and the right information to the consumer.
Store: Lissac Opticiens, France
Store design: Pascale Szereda
Shopfitter: Braxenthaler
Photographer: Laurence Deleau Photographie
USED IN THIS PROJECT
Mino Key-locked 12p.
Mino eyewear rods feature an elegant and attractive industrial design and are available as non-locked, key-locked and remote-controlled lockable versions. The key-lock version features a slim designed locking mechanism with soft opening by the turn of a key.
Mino Key-locked 15p.
Mino eyewear rods feature an elegant and attractive industrial design and are available as non-locked, key-locked and remote-controlled lockable versions. The key-lock version features a slim designed locking mechanism with soft opening by the turn of a key.
Mino Non-locked 16p.
Mino eyewear rods feature an elegant and attractive industrial design and are available as non-locked, key-locked and remote-controlled lockable versions. The non-locked version is an efficient solution for presenting eyewear in an accessible way.
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