RETAIL PROJECTS - ALUMINA EYEWEAR RODS
Stokvis & Stokvis Oog & Oor - Mill
HOW TO INTEGRATE eyewear RODS INTO YOUR OWN STORE CONCEPT
Seamless and neutral integration inside any store concept is such a strong factor for our Alumina eyewear rods. Get inspired and discover how this retailer together with their architects integrated these eyewear rods into a hospitality atmosphere to create their own unique appearance.
Seamless and neutral integration inside any store concept is such a strong factor for our Alumina eyewear rods. Get inspired and discover how this retailer together with their architects integrated these eyewear rods into a hospitality atmosphere to create their own unique appearance.
This year, you opened a second store with your sisters Elvira and Sophie.
How did you come to this place to start the store?
When this beautiful building came up for sale, we immediately checked its location, business plan, and current numbers and decided it was the ideal time to take it over as our second location.
Before we went ahead to renovate a shop, we started to follow the latest trends and visited many other stores and tradeshows to get a good idea of what we wanted and what was trending. We then saw that doing it all in-house wouldn't get us the best result, and contacted architect Jos Baijens, who knows exactly which dimensions you need and worked out the plan. From that, I made the routing and supplemented it with the Stokvis style and made it my own. Each part has the Stokvis identity.
This year, you opened a second store with your sisters Elvira and Sophie.
How did you come to this place to start the store?
When this beautiful building came up for sale, we immediately checked its location, business plan, and current numbers and decided it was the ideal time to take it over as our second location.
Before we went ahead to renovate a shop, we started to follow the latest trends and visited many other stores and tradeshows to get a good idea of what we wanted and what was trending. We then saw that doing it all in-house wouldn't get us the best result, and contacted architect Jos Baijens, who knows exactly which dimensions you need and worked out the plan. From that, I made the routing and supplemented it with the Stokvis style and made it my own. Each part has the Stokvis identity.
I want everyone to walk into our store.
From the farmer in his clogs to the diva in her stiletto heels.
The Power of Visual Marketing
We placed a special Top Vision display with locked eyewear rods and on the other side the Duovizion screen in the shop window to draw the attention of passers-by. For the children's corner, we have a play screen and a large poster. In other areas of the store, we have illuminated banners.
Why did you choose the Alumina columns for your sunglasses corner?
On the advice of Jos Baijens, we opted for white Alumina columns for the sunglasses and children's glasses, because they can orderly (and firmly) showcase collections, either open or locked. I went for the open solution.
Privacy for the customer through multiple waiting areas
We have a lot of space and it's nice to have each type of sale in a different place and spread out the clients a bit. We have different types of waiting areas, something for everyone.
We are accessible to everyone and have all segments mixed up. We sell luxury Cartiers, a private label line, and everything in between. Nobody wants to tell their budget in advance, so everyone can find something that fits the best for his or her choice.
"Thanks to our personal attention, a customer will always find the right glasses".
The only brand that we present separately is Cartier. The result is a luxurious and contemporary store with a personal touch.
The result is a luxurious and contemporary store with a personal touch
I am very proud of the complete appearance of the store, it really is a beautiful store! Well built, with quality materials. It looks luxurious and contemporary.
The Power of Visual Marketing
We placed a special Top Vision display with locked eyewear rods and on the other side the Duovizion screen in the shop window to draw the attention of passers-by. For the children's corner, we have a play screen and a large poster. In other areas of the store, we have illuminated banners.
Why did you choose the Alumina columns for your sunglasses corner?
On the advice of Jos Baijens, we opted for white Alumina columns for the sunglasses and children's glasses, because they can orderly (and firmly) showcase collections, either open or locked. I went for the open solution.
Privacy for the customer through multiple waiting areas
We have a lot of space and it's nice to have each type of sale in a different place and spread out the clients a bit. We have different types of waiting areas, something for everyone.
We are accessible to everyone and have all segments mixed up. We sell luxury Cartiers, a private label line, and everything in between. Nobody wants to tell their budget in advance, so everyone can find something that fits the best for his or her choice.
"Thanks to our personal attention, a customer will always find the right glasses".
The only brand that we present separately is Cartier. The result is a luxurious and contemporary store with a personal touch.
The result is a luxurious and contemporary store with a personal touch
I am very proud of the complete appearance of the store, it really is a beautiful store! Well built, with quality materials. It looks luxurious and contemporary.
Store: Stokvis & Stokvis Oog & Oor Mill
Interviewee: Lisa Stokvis
Store design: Bureau Baijens, Den Bosch
Shopfitter: Steega Interior Helmond
Store: Stokvis & Stokvis Oog & Oor Mill
Interviewee: Lisa Stokvis
Store design: Bureau Baijens, Den Bosch
Shopfitter: Steega Interior Helmond
USED IN THIS PROJECT
Alumina 18 open white
Alumina non-locked eyewear rods are the natural choice for high-capacity presentations and seamless integration. This version has 18 positions and is an efficient solution to present eyewear in an accessible way.
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